2PACOLOGY: A Tell-All Guide to Success in the Music Business

Donovan "The Don" 's latest book 2PACOLOGY THE ARTIST, shares The G.O.A.T blueprints for iconic success used by Tupac Shakur Biggie LL Cool J and many of Hip Hop’s biggest-selling artists in the 1990s.

The Don, who was Tupac’s Artist Development Coach and Image Consultant Coach for his first six albums including the eponymous The Don Killuminati: The 7 Day Theory, unveils many marketing strategies that record labels don’t want revealed.

The Don as Muse of The 2PAC persona, Tupac pretending to be The Don in image attributes styles and formulas created a Blueprint for success.

Among the many secrets exposed in the tell-all book is the origin and meaning of Tupac’s alias 2PAC. An acronym for 2 People Are Creating, 2PAC is a reference to Tupac and The Don’s creative partnership. Their teaming began in true Hollywood style motif as two teenagers who embarked  on a journey in pursuit of global acclaim.

Don and Pac met in 1989 on the blockbuster Budweiser Superfest stadium tour. The Don was a Choreographer Artist Coach and Image consultant for LL Cool J, and Tupac was a dancer and roadie for Digital Underground. Impressed with the work The Don was doing with LL, Tupac enlisted the young music executive to develop a five-year plan to make him the G.O.A.T., greatest of all time.

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